Weekend read: My weekly share on Twitter, with favorites and jobs

Did the weekend sneak up on you? Well, it's here, anyway. Time to kick off those work shoes and relax with some good reads, and no pressure. Here are the shared items I passed along on Twitter this week, where you can find me as @dontgetcaught. Hope you'll find these as useful as I did--this was a big week for new data:

• Search shifts? That carefully crafted URL of yours may not be in future search results. Google's experimenting.
• White House wonders: The White House asked users about its online offerings and found out half of its Facebook fans are over 50. Read its report here.
• That's the idea behind Tumblr: No time to blog? Curate rather than create, advises Mixtape Communications. We learned this week there are now more Tumblr blogs than Wordpress blogs.
• The Facebook Mall: Some new e-commerce apps come with Facebook built in, increasing the site's utility for moving past marketing to direct sales.
• Why I say don't get caught: Social media doesn’t “cause” unprofessional or inappropriate behavior. It “catches” it.
• Still the strongest social trend: Americans are watching more video than ever before, says a new detailed study. Worth sinking your teeth into this one.
• Customer service rules on social media: More than a million U.S. customers are reading customer service tweets every week, says a new study. And businesses are using QR codes, video and more for customer service.

And here are some favorites, items I marked to dig into for my own weekend reading:

• Giving a presentation on an iPad, something more of us will be doing.
• A rundown on Google's new "me on the web" feature, for managing your online reputation.
• How the New York Times uses Twitter as a database.

Finally, lots of great communications jobs. Tell 'em you found it here:

• Client Bucknell University is seeking a Director of Media Communications
• Environics PR in Washington is looking for communicators
• The Brookings Institution wants a communications manager on health care reform

Have a great weekend, and thanks for reading!

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