Weekend read: My weekly share on Twitter

Did you leave your mark on the communications world this week? If you're a U.S. reader, you did that just in time for the long holiday weekend. Before we pack up for that break, here are the beach-minded items that caught my eye this week on Twitter, where I'm @dontgetcaught:

• Shifting sands: Even relatively recent marketing options are being unsettled by social media. Here's a new study that says small businesses prefer Facebook over paid search results (I'm not surprised by this one).
• Put aside that plastic shovel and dig deeper: Going beyond the Facbook "likes" land grab tells you how to get past that simple metric with more engaging tactics.
• X marks the spot: Create your own animated Google map was dubbed "freakin' awsome!"  by one of my followers. He's right.
• Spot the wave: Members of the U.S. House of Representatives now can use Skype for video chat, a real game changer in government and constituent relations. Start planning for those  video events now, kids.
• Sunglasses? The Getty Museum enabled all of its permanent collection paintings with Google Goggles...a great case study you might be able to use with your visual offerings.

This week, my favorites are on hold so I can enjoy the long weekend. Hope you will, too.

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