- Twitter tips for journos also work fine for communicators, as do these tips on building engagement from newsroom sites, both meaty posts from Steve Buttry (whose blog offers loads of training materials for all good news operations). Pass them around the office.
- Did your shop communicate about the earthquake in real-time? Some university communicators did and Georgy Cohen has a good rundown here.
- Redefine who's boss: StumbleUpon has surpassed even Facebook as the source of more than half of all social media referrals to websites. Of course, results may vary for your website, but this is well worth a second look.
- Trying to be everywhere at once? Two applications merge Facebook and Google+, as recommended by All Facebook. (It's usually worth holding back in case new apps of this type are security risks, but these come from a solid source.)
- Timely in this week of earthquakes and hurricanes, HHS and FEMA have announced a contest to develop Facebook apps to help citizens with emergency preparedness. And EPA is looking for an environmental app from you, too. Get going!
- Private group sharing gets a new service: My clients are always looking for ways to share with private work groups (and sometimes personal ones). Glassboard is built to do just that and is getting lots of good words on Twitter. Communicators can use this for behind-the-scenes media relations, board and donor discussions and much more.
- Data dive: Here are several free presentations on using Census economic and demographic data--designed for journos but free to you, too. Are you sharing data and how to use it in this way?
- Facebook's privacy tsunami: A wave of new privacy controls on Facebook washed up on shore this week. Personally, these give you more control. Professionally, they make it easier for users to block you, among many other things.
- I stream, Ustream--now with tools: Ustream is partnering with Telestream to offer subscribers a boatload of live video production tools. Free tools. A treasure trove to explore.
A couple of good communications jobs caught my eye on Twitter this week:
- A food science journalist--to be based in France. Seriously. It's for FoodNavigator.com.
- New York City's administration for children's services is looking for a deputy communications director.
- And, not on Twitter, a DC-Baltimore area client is looking for a short-term science writer for its communications shop, ideally on-site. Email me directly if you are interested.
This week, I led the first of the "Be an Expert on Working with Experts" workshops for a mixed group of communicators--the workshop began as a custom offering for one client team, but this week, we had participants from a research and clinical professional society and two universities, including some teams of communicators. "I recognized so many of my experts, but hadn't put it together in just that way before," said one participant. Another said she found most useful "tips on communicating with [experts] so they begin to trust you and understand why you take certain approaches to prepare them." Based on responses to the first workshop, I'll be scheduling another soon, so let me know if you want to get a direct notice about the next one. I'm also happy to discuss bringing this workshop to your city or workplace. Just email me at info[at]dontgetcaught[dot]biz.
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