Weekend read: My weekly share on Twitter

This Friday, two of my clients--Bucknell University and Binghamton University--are under flood waters and serving as evacuation centers. Both also are doing a great job handling crisis communications and using social media to keep their campus and surrounding communities apprised of the situations they are facing. We can all agree: Here on the U.S. east coast, we've had more than our share of water and rain this week.

I still turn first in emergencies to Twitter, where I'm @dontgetcaught. This weekly post passes along the best of the reads, finds and resources I came across on Twitter. Here's hoping your weekend is uneventful:

• Zoom, zoom. And pan: The Pico Flex Dolly lets you put a small camcorder on it for panning. Not bad for $65. Gizmodo has a video demo here.
• Can you blame them? Columbia University's business school wants application essays no longer than 200 characters.
• Get global on social: Here's a useful infographic with data on India's 34 million Facebook users.
• Watch your Facebook back: One admin can cancel the others, even if they were the page creator. Read this useful summary and advice on how to prevent such a problem. It's a good reminder, particularly for undoing admin privileges for employees who move on.
• What's your blog worth? A valuation lesson from Problogger.
• TIME tumbles by: TIME magazine is now on Tumblr. Keep an eye on markcoatney.com, where Tumblr media evangelist Mark Coatney helps you keep track.
• What about you? Psychotactics blog has a useful tutorial on your "about us" page, why it's important and what should be included.
• How 'bout them vols? Volunteer and cause-related experience may now be included in your LinkedIn profile--great for those filling job gaps with volunteer service, and also for savvy nonprofits, who can encourage their volunteers to help spread the word by sharing their service. Think of the links and the search-engine value--not to mention the pride factor.
• Time matters...for Facebook ads: Timing can boost your Facebook ad's return on investment says this study, based on an analysis of 2 billion Facebook ad impressions.
• Run to HR with this one, please:  A judge for the National Labor Relations Board has ruled that five employees fired for Facebooking at work must be rehired. "He stated that the employees had not forfeited the protection of the law in their speech, which was well within the bounds of normal discussion of workplace conditions for which one can’t easily be fired." The watercooler abides, dudes.

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