Communicators, get expert on working with experts: Feb. 1 workshop open now

The popular "Be an Expert on Working With Experts" workshop returns on Wednesday, February 1, 2012 in downtown Washington, DC--and if you register by January 11, you'll get a special discount on early registration.

Here's the premise behind the workshop: You're smart as a communicator. They're smart at their subject expertise. So why can't you get better results when you work with them to communicate to non-technical audiences? This workshop will help you learn:

• How to anticipate your experts' default communications style, how to help them see it, and how to show them what public and media audiences want instead;
• Why they don't need to "dumb down" their information to communicate clearly (and how to handle other common objections they raise);
• How to assess your experts' skills and training needs, to help you approach coaching in savvy ways;
• Handling hands-on feedback to smart people, pushback and Q-and-A when you're training experts. Find out what they don't know--but won't tell you--and how to fix that.

If you have experts who blow off media interviews or training, who are afraid to be anything but perfect, who expect you to say "yes" to every wish they have about communicating, or who make reporters work too hard to get a story, this is the workshop for you. Whether you've been struggling with this for a long time or are brand-new to working with experts, you'll gain insights and tactics you can use again and again. Participants also will receive a follow-up email with links, tips and resources.

Continental breakfast and lunch are provided for this useful workshop, but registration is limited. Register by January 11, 2012 for just $300; registration is $350 thereafter, and closes on January 25, 2012.

Communicators have attended this workshop in teams--a productive approach that lets you reinforce what you'll learn--or as solo participants. Please share this information with your colleagues, and email me at info[at]dontgetcaught[dot]biz with questions. I look forward to presenting this insightful workshop again, and hope to see you there.

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