Weekend read: My weekly share on Twitter

No matter how your week went, I'm quite sure you didn't trip and fall into a lifeboat--and I'm proud of you for that. No question we're all ready for the weekend, so I'm rounding up the best of the tips, reads and resources I shared this week on Twitter, where I'm @dontgetcaught. Now, get ready: Put on your lifejacket, cue the band and someone call the Coast Guard. I can see the weekend in the not-too-far distance:

• The bad news: Many Facebook pages only reach about 17 percent of their fans. The good news: There are things you can do to ensure that your posts get seen by those who like you. Engagement is the key.
• Who's using Google+? Besides me, of course: It has 90 million users and 60 percent of them come back every day. Not bad for a relative upstart.
• Time those tweets: In case you haven't already figured this out, scheduling tweets works best when they're not during the rush part of each hour. 
• QR codes in the wild: I'm collecting smart uses of QR codes. Here's a clever vacation discount offered by an airline, targeting people who are flying together. And Gmail recently tested QR codes as a more secure form of login.
• What to do with all the negative reviews and comments that come in via social channels: Use them to improve what you're doing. One London hotel decided not to ignore its bad reviews on TripAdvisor, and propelled itself higher in the ranks of well-reviewed hotels in a competitive city. A smart case study.
• Vote early and often: We've said it before: Political campaigns do the dirty work for you, testing new uses and approaches on social media. Here, the current crop of Republican presidential candidates' campaigns yield business-worthy approaches to growing a fan base and engaging them.
• Facebook folds in more social sites: Facebook just announced integration with apps for some of the most established and popular social sites, meaning you can now use eBay, Foursquare, Pinterest and more directly within FB. As before, Facebook's the champ at ensuring you stay there All Day Long.
• More Pinterest examples: I've started a board on Pinterest to capture good uses I see on that site for organizations, companies, causes, authors and more. 
• Famous speeches by women wanted: Over on The Eloquent Woman blog, I've started indexing famous women's speeches featured in our weekly series on same. I'd love to hear about famous women's speeches you think we should feature in the future. Here are the specs. Communicators, I'm counting on you--but remember, just because a woman gave the speech doesn't make it famous.

Here's to your weekend--I know you earned it this week--and thanks for reading.