Pros & cons from the pros: What's your advice for journos who want to try #PR?

If you've ever had a reporter pal confide "I'm looking for a nice nonprofit to work for," now's your chance to weigh in.  I'm asking PR and communications pros--those who began in journalism, as well as those who've just worked with journos-turned-communicators--to share their advice on the pros and cons of making the jump to communications. Be sure to base your advice on today's conditions, as well as your own experience.

Last month, I asked communicators to share how they got their start in PR, and many respondents cited moving from journalism with a wide variety of motivators (fleas in the newsroom among them). So I know you're out there. What should reporters know before they seek out that nice nonprofit, worthy government agency job, or cushy corporate suite? Share your views in comments below, anonymously if you wish; on Facebook; or on Twitter addressed to @dontgetcaught.

Related posts: Compiled: How you got your start in PR or communications

Use the Evernote clip button, above, to save this post in an Evernote notebook or start an Evernote account. Subscribe to For Communications Directors, my free monthly newsletter, which features content before it appears here on the blog.